Are you interested in creating a WordPress blog to promote yourself, your ideas or even to make money? If you use the internet often, chances are you follow or subscribe to a few ‘internet celebrities’ who do exactly this. They creates tons of content about topics that you are interested in. They publish articles, record podcasts and post videos on YouTube. You follow them, you listen to them and sometimes they make money.
Have you used the internet to do research on a topic and eventually found yourself buying a product that was recommend from one of the websites that you found through Google? Chances are it wasn’t a coincidence that they were selling something.
Creating a WordPress blog is simple and anyone can do it. You can head straight to http://www.wordpress.com and create a WordPress blog in seconds. But once you have a WordPress blog you might struggle to make it do what you want it to do, to make it look good and most likely you’rell struggle to get traffic to it.
Today we’re going to take a brief look at three methods to drive traffic to your blog and in the future we’re going to setup, configure and upgrade a wordpress blog to optimize its ability to do what it does best.
I’m just going to lay down the ground work here of the 3 types of traffic. We’ll build on these ideas in the future and even optimize this wordpress blog as an example. If this blog looks like crap while you’re reading this post, stick around and we’ll be optimizing it in every way I know how.
Paying for Traffic
The first method to getting traffic to your site is to pay for it. Search engines and many other sites offer paid placement at the top of their pages and either charge for the amount of time your ad is listed or charge you for every person who clicks on that ad. Google AdWords is one such service and charges $ for every click that they send to your site.
Search Engine Optimization
The second method is to generate quality content and help the search engines find it and rank it high. This type of traffic is refereed to as ‘organic’ traffic, because it comes in naturally over a period of time as long as your site maintains its high standing on the Search Engine Results Page (SERP).
The practice of optimizing a website, or a piece of content on a website, to be in the top few spots of the search engine is called Search Engine Optimization (SEO). If you’re completely new to it I would recommend you get an SEO book from the library and read over it to get an idea of how it works. Another good starting point would be to understand PageRank. This strategy has the potential to send a lot of low’ish quality traffic to your website.
The third way to get traffic to your website is to just be fricken awesome. We all have our favorite websites online and we probably visit them on a regular basis. The idea behind this strategy is that you generate really high quality content at a high frequency people will subscribe, fan, follow or otherwise watch your website waiting for new content to be published.
This method allows you to push new content to your fanbase and get traffic immediately after you publish new articles, posts or other media. This is the opposite of Search Engine Optimization because in the case of SEO people are looking for your content instead of you pushing it to them.
When you start, you may not have anyone who cares about what you write. If you share your information with enough people you will start to collect fans. These fans will share who you are with their friends and your potential to gain fans will increase. You can also implement the first two methods to generating traffic in order to help build fans.
The critical part here is that when you generate content you have to keep in mind that you’re trying to do at least 2 things:
- Engage, entertain and otherwise add value to your reader’s life. If you don’t give people something of value they are not going to listen to you.
- Entice new readers to subscribe to you using whatever means they most prefer. Some users use Facebook all day, others Twitter and some only watch their e-mail. You will want to get these people to connect with you and then push content to them in the future.
Over the next few days and weeks I’m going to talk in more depth about these plans and create videos explaining how to optimize your WordPress site. I’ll be using this site as an example. I will cover every detail from theming the site to adding essential plugins, widgets and making sure everything works the way we want it to. If you would like to keep in touch, please follow me on Facebook.